Link Building Tools

13 Best Link Building Tools For SEO In 2022


All businesses must improve their online visibility since that is where their target audiences spend their time. Unless your company’s name and offerings appear towards the top of search engine results, consumers are unlikely to be familiar with your existence. So, unsurprisingly, it is the backbone of online advertising campaigns. Successful SEO is predicated on link development since it increases your site’s authority and moves you up the search engine results. It’s not easy to build links since you need to carefully select just highly credible and relevant resources to link to. A trustworthy link-building tool, SEO audit, or piece of software may help you save time and energy. We’ve compiled a selection of available top resources to help you make the most of your 2020 endeavors.


1. MOZ

MOZ is another long-standing program that has maintained its popularity this year. It examines various Search Engine Optimization (SEO) facets, including link development, competition analysis, keyword research, and more. The sites linked to a specific URL or domain may be seen using the Link Explorer tool. If you have this data, you may use it to figure out your competition’s backlink profile. If you’re worried about an abundance of low-quality links, you may use MOZ’s Spam Score tool to assess their quality. It gives you access to a tool similar to Ahrefs’ Link Intersect.


2. Ahrefs

As the most comprehensive backlink database, Ahrefs undoubtedly deserves its position at the front of the pack regarding link-building software. It is an all-inclusive set of tools made just for SEO specialists. The nicest part about Ahrefs is its user-friendly, especially for those with no technical background. To be sure, it has all the bells and whistles you need to make your website the best it can be. These include a powerful keyword research tool, rank tracking, and content exploration. It also permits technical SEO audits. Link Intersect may be used to discover the most fruitful outreach possibilities by tracing your rivals’ backlinks.


3. Pitchbox

Both Buzzstream and Pitchbox are helpful outreach platforms. It automates the operations, making it suited for larger-scale campaigns for link building and guest posting. Using the link-building tool, you may research potential customers and develop email campaigns based on pre-made templates. Easy campaign creation, email sending, follow-up email scheduling, and monitoring of SEO data related to leads are all part of its intuitive user interface. Additionally, Pitchbox delivers all search data, making it a go-to solution for all your SEO needs. Although it has a rather high starting price, the features more than justify it.


4. Buzzsumo

BuzzSumo is a top pick among digital marketing experts since it improves content marketing and search engine optimization. This tool is invaluable for companies that want to build a reputation for providing useful material because it can help identify the most important bloggers in a certain field. It even lets you make valuable material that others will want to spread around. When they share your content, they will inevitably link to it. The Brand Mentions tool is helpful since it alerts you when a blog article mentions your company without referring to your site. You may easily contact them by sending an email and asking for high-quality backlinks.


5. Majestic SEO

Majestic SEO is the way to go if you’re on a tight budget this year but still want access to cutting-edge link-building tools. It provides abundant valuable link-building indicators not provided by industry heavyweights like Ahrefs. For instance, Trust Flow assigns a score of 100 to the quality of the backlinks, whereas Topical Trust Flow displays how well the site does on certain topics. You may get a full view of your site’s online position with the help of the Citation Flow tool, which counts the number of inbound connections.



Marketers in the digital realm also frequently use HARO. What it amounts to is a meeting place for reporters and their sources. High-authority links are easy since journalists use HARO from high-traffic websites (DR 80+). To use the program to build backlinks, you must first register at the appropriate websites and select your areas of expertise. JetRanks is a link building service provider that helps to create high quality backlinks to your website manually. The software sends out emails with relevant requests every day, and you may pick and choose which ones are the finest. The most wonderful thing about HARO is that it does not cost anything to become a source. If you can write engaging comments, it’s a terrific way to attract attention and gain links.


7. SEMrush

SEMrush, like Ahrefs and Moz, is a comprehensive SEO tool that deserves a spot in the top 20. It has cutting-edge tools for constructing backlinks, making SEO experts’ lives easier while improving their output. You may examine your competition with Backlink Analytics and your backlink profile with Backlink Audit and collect the most fruitful link-building chances with the Link Building Tool. To save money, forgo specialized tools like Mailshake or Pitchbox and use the email outreach functionality already included in SEMrush instead.


8. Monitor Backlinks

You can keep an eye on all of your backlinks with the help of Monitor Backlinks. Furthermore, it may be used to keep tabs on the connections your competitors are building. Spam links can be identified and disputed over time. The software also has a lost link checker that notifies you if one of your backlinks is removed. If you want to keep your good links and not lose them, contact the webmaster and find out what’s happening. As a result of using this tool, you may monitor the success of your campaign by seeing where certain keywords fall in the search engine results.


9. SE Ranking

SE Ranking is the best all-in-one program for all of your SEO and link-building needs. You may improve your link-building approach with the help of this platform’s Backlink Monitoring, Backlink Checker, Keyword Rank Tracker, and other features. You may monitor the changes in your website’s backlink profile, find the pages that have received the most connections, and examine the anchor text distribution with the help of a backlink checker tool. Their application may also be used to keep tabs on the health of a website’s backlinks automatically.



Link-building companies all around the world rely on Scrapebox. People who have used this software have dubbed it “The Swiss Army Knife of SEO!” This tool’s ability to quickly and efficiently analyze millions of websites to verify your backlinks and anchor text is one of its strongest features. It’s a great way to save time and effort on various mundane white hat link-building operations. All you have to do to enjoy the benefits of this fantastic utility is to install it in your system and purchase proxies.


11. OutreachPlus

With OutreachPlus, SEO experts and marketers can launch outreach initiatives in minutes. It has a Wizard-based approach to campaigns, an automatic follow-up system, a prospect rating system, and a dashboard that gives you a complete overview of each prospect. Increased traffic, inbound links, and conversion rates can all be attributed to these additions. You may make a significantly better impression on potential customers by using sophisticated customization options. It’s available for a risk-free evaluation so you can learn all about it before committing to it.


12. URL Profiler

URL Profiler acts as an application programming interface (API) for various powerful search engine optimization (SEO) applications. It’s not a web app like most other utilities, so you’ll need to have it downloaded and a valid license before using it. URL auditing is possible without purchasing proxies, unlike scrapebox. With this potent application, you may save a lot of time and effort, which allows you to obtain a wide variety of links (without restrictions). To build an inventory of existing material and promote new pieces of content, you may use the information gathered by the URL Profiler.


13. Linkio

Linkio is a tool for managing backlink campaigns using cold blogger outreach. Anchor text planning and suggestions, backlink tracking, a ranking monitor, and more are just a few of its many features. Using the data aids in refining ongoing link-building efforts. Linkio lets you establish individualized percentage goals for each anchor message using the data gathered.