amazon product variation listing

Amazon variations listings are among the most efficient methods to increase your product’s visibility and conversion procedure on Amazon.

Customers have different preferences when buying from Amazon. Different customers have different preferences when purchasing Amazon.

If you have multiple variants of the same item, there’s no way to showcase them, other than using the variations in listings or listings for parents and children on Amazon.

The more diverse your listings will greatly enhance the experience of your customers by simplifying the purchasing process for them.

If you offer shoppers a variety of choices to buy in one place It makes it simpler for them to locate what they are searching for in one location, instead of having to search through hundreds of results of a search.

Elements of the Amazon Listing Variation

The lasting relationship has three primary elements. They include:

1. Parent listing

Parent listing also referred to by the name of parent ASIN is a place to store variations or products that are children. This isn’t a purchasable entity. 

Amazon catalog uses parent listings to link with its variants. For instance, if two parents of similar families have two t-shirts in their possession and they’re classified as child-friendly items.

2. ASINs for children

ASIN’s , also known as child products, are variants on the product that was purchased. There are many child products that have an ASIN belonging to one parent. Every child’s variation is distinct from each other in some way, possibly by color, size, shape or even taste. On.

3. Variation theme

The subject of variation refers to the kind of variation that describes the way that similar products differ from each other, i.e., what’s the factor that sets them apart from one another.

The theme you select to use for your variations could differ depending on the category within which you place your items.

Also, there is the possibility of incorporating two themes to certain product categories.

For example, if you want to market T-shirts that come in different sizes or colors, you can use “Size Name-Color Name” as one of the “Size Name-Color Name” variation themes.

What Are the Advantages of Amazon’s Variation Listing?

Offering several variations or adding new variations to a current page may help Amazon SEO since they provide many benefits. Some of them are:

Increase conversions

The main advantage of having the option to add an alternative to your page is that your customers are able to choose from a range of options to pick from simultaneously and don’t have to look through numerous search results to find the exact dimensions or color, flavor and so on. This in turn increases your conversion rate and raises your overall profit to a significant extent.

Increases Visibility of Child Listings

They are combining newly-stocked or poorly performing products with more successful listings to increase their visibility–low-performing listings.

For example, if you have added a brand-new product to your inventory and you don’t want to create an entirely new Amazon listing for the item, you can simply create the new listing, and then update it to reflect a current listing for lipstick ASIN.

The primary advantage of this method is the process of review. Wondering how? It’s simple to see the fact that 95% of people read reviews prior to making a decision.

In addition, since your highly-rated listing has received positive reviews, buyers believe that the ASIN of your child will also be as great because of the glowing reviews that the parent listing received.

Strategies to Increase Sales from the Amazon Listing

  1. Pick the most effective item in your first list to ensure that potential buyers click on your product and then browse through your other listings.
  2. Make use of your A+ Content and create an accurate description of the product. Amazon says they believe A+ content can aid in increasing sales that the products make by between 3 and 10. This is due to having more satisfied customers that have more details about them.
  3. Make sure to upload multiple images of your product clear and high-quality which will assist you in converting. 
  4. It’s a good idea to utilize the Amazon search engine that not only provides statistics on what users are searching for using the search bar of Amazon but also helps to improve the general Amazon SEO.
  5. It is important to know and control your listing’s performance when you have listed your products. This will aid you in determining your desired degree of quality and accessibility of the listing’s variations.


Amazon variations can be beneficial for both Amazon sellers and buyers. They can make shopping more enjoyable and make sure you set up them properly, to increase your sales and web presence.

Read More : How to Structure Amazon PPC Campaign

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