Social media, when founded, was merely a platform where people could communicate with each other. They could also share pictures. Later, people began to share ideas and discuss. Social media has penetrated our daily life and become part of it. Social media has outgrown its original purpose and become so much more. Here are a few helpful tricks you can use to improve the visibility of your beauty salon business online.
Social media is an outstanding venue where you can engage current and potential customers. Using social media, you can run brand awareness and marketing campaigns. The significant advantage of social media is that you can track the campaigns’ progress in real-time. Suppose you are to take full advantage of social media. It would be best if you had a clear strategy for engaging your audience.
Social Media Tips For Beauty Salon Business
Find the right platform for your business
Remember to find the right social media platform for your business. Not every social media is suitable for promoting your business. Therefore, you have to be picky when it comes to selecting the platform. Moreover, focusing on one or two platforms to promote your business is prudent rather than faring poorly on all platforms. For instance, Facebook and Instagram are the ideal platforms for your beauty salon business. These platforms let you engage with customers of all sorts, such as youngsters, men, women, and so on. These platforms also enjoy a large user base; therefore, you can easily target potential customers.
Do not ignore social media marketing
Some businesses often ignore social media marketing or developing any social media assets. Social media assets can develop your business in the long run. More often than not, social media platforms like Facebook and Instagram are an extension of your business or a miniature website that showcases what your business does.
To tap into social media’s potential, you have to maintain your social media profiles professionally. You take advantage of these platforms for running a brand awareness campaign and lead generation to improve your business.
Suppose you begin maintaining your social media profiles professionally. You may use the same social media assets (content, picture, and so on) on other social media platforms with minor tweaking here and there.
What you post online matters
The engagement of your customers and potential depend on what you post on your social media profiles, i.e., content. The content could be videos, images, product demos, and so on. Your content on social media should lure existing and potential customers onto your social media profiles. The easy way to do this is to identify what sort of content you are good at creating. Once that’s out, you can start making what works for you. After gathering some momentum, you can begin experimenting with other trends on social media that arise from time to time. That would diversify the content on social media, making your social media profiles much more engaging for the customers and potential customers.
Social Media as a visual medium
Facebook and Instagram are the ideal platforms where you can showcase your unique hairstyle and hair treatment. These platforms permit you to engage with your customers more intimately. You can also run campaigns for brand awareness, contests, and giveaways. Sharing as many photos as possible makes these platforms ideal for the beauty salon business. Since social media has become part of our daily lives, everyone is a user on either of the social media platforms.
To engage customers, write a post that lures customers’ attention so that they would engage with the post. You can build up a conversation, and the customers would be much more inclined to avail your services.
Give your social media followers exclusive offers
You can try to give your social media followers exclusive offers. When the customers start following your social media profiles, you can offer them rewards as exclusive offers. Doing so is a field-tested and effective marketing method that will produce results. For instance, you can offer them a 10 or 20 percent discount for their next appointment or for following your social media profiles. Moreover, you can ask the customers to share pictures after getting the hair done and tag your business. You can even give such customers a discount.
Geotagging helps you tag the location of your beauty salon on pictures you post on social media platforms. Potential customers searching online for beauty salons will likely stumble upon yours. So next time you share a photo online, tag the location.
Flaunt your Instagram-worthy décor
The customers these days are about experience. That’s what they expect from the business other than outstanding customer service and discounts. To add to the customer experience, if you have an Instagram-worthy décor, feel free to flaunt the décor online. Customers who visit the beauty salon are likely to click Instagram-worthy pictures. That way, the word would spread about your salon, growing your business.
Target the audience
As a business owner, you should be aware of the audience of your intended target. That way, you can strategize how to target the audience. For instance, the intended audience is between 18 to 29 years old. Create content according to their liking since you can track the progress in real-time. If it does not work out for you, you can make changes on the go.
Hopefully, the trick mentioned above will be beneficial in growing your salon business and making it a success.
Picktime is an appointment scheduling platform that would be beneficial to growing your beauty salon business. You can schedule the appointment with just a click for the day, week, and month. You can even send reminders to your customer over an email or SMS so that they would shop up for the appointment schedules. The platform also offers a customized booking page for your business for easy 24/7 booking. With linking payment gateways, you can accept partial or complete payments. That avoids no-shows.