Weighing the benefits and drawbacks of SMS vs. notifications? Do you want to know what makes them different? We’ve got your back.
Text messages blasts and text alerts may both be effective methods of communicating information and marketing materials to clients. Customers connect with them in various ways, despite the fact that they are both bite-sized and readily legible. The best one to utilize will be determined by the message you’re conveying, the channel via which your clients choose to communicate with you, and other criteria.
Our industry advice below can assist you in determining if bulk SMS, push alerts, or a combination of both are appropriate for your company’s requirements.
Push notifications vs SMS notifications
SMS is an abbreviation for short messaging service.
An SMS is a text-only message of 160 characters that receivers see using a messaging programme, such as iMessage on iPhone or Google Messages on Android smartphones.
MMS, which means multimedia messaging service, is a step up from SMS. MMS messages, which are sent over the same messaging applications discussed above, may include rich media such as photographs and videos and can be larger than 160 characters. Most consumers nowadays send and get SMS and MMS messages using the native applications that includes pre on their phones.
SMS is an effective approach for companies to interact with large audiences or smaller, chosen groups of clients fast. Using a specific shortcode allows for faster message passing and makes it simple for clients to know how to contact your business by text.
Texts have a very good read rate and are quite user-friendly; if you possess a smartphone, you undoubtedly know how to text and don’t need to install any extra applications to do so.
Push notifications are accessible (or tappable) notifications that appear in a user’s web browser or on the home screen of their device. Brand push notifications are shown irrespective of whether the brand’s app or website is open.
While browsing the internet, you’ve definitely seen push notifications appear in the bottom right hand corner of your screen. When you use your smartphone and see a succession of warnings on your main screen, there are also push notifications.
A user must opt-in to get push notifications. When people launch your application or visit your site for the first time, they are normally presented with a message asking whether they want to receive push notifications.
Push notifications are mostly text, but they may also include links, photos, and emoticons. They are a short communication tool for communicating offers or messages to clients.
The advantages and disadvantages of SMS vs push notifications
SMS texts and push notifications may both be used to provide information and increase client engagement. However, if not handled properly, they may both quickly overwhelm consumers.
So, how can you prevent becoming a bother while yet achieving your marketing objectives? First, analyze the advantages and disadvantages of each media. Then we’ll talk about which use cases may be a suitable match for each of them.
SMS texts are difficult to surpass in terms of read rates. Almost all messages are received by the receiver, and frequently within minutes. While push notifications appear even if the receiver is not active using your app, they are simpler to reject than an unread SMS message. Furthermore, once dismissed, there is no option for the user to return and examine a push notice later. As a result, it is not the greatest medium for transmitting urgent messages.
SMS and push notifications are both excellent engagement tools. SMS communications are quite popular. They provide two-way communication, allowing the user to communicate back and forth with the brand, which may increase loyalty. Push notifications provide the potential for immediate interaction. If receivers are interested in the communication, they may take immediate action with a simple click or swipe.
Push Notification with multimedia material
Content for Multimedia
Sending multimedia over SMS might be difficult. Images and GIFs are not always accessible across mobile devices and networks which might provide a negative impression. As a result, SMS messages are usually confined to content and links. Push notifications provide more multimedia customisation, allowing you to augment your message with links, photographs, graphics, and emoticons.
Based on consumer data, SMS and push alerts may be highly tailored. In reality, this is among the most effective strategies to increase ROI from any form of marketing. SMS and push advertisements may both get existing information from a user’s record, such as prior purchases or surfing history. Both may also be delivered depending on triggers, such as doing a certain activity on your website.
SMS and push notifications alerts need distinct forms of consent, or opt-in. Consent is required by law for SMS communications. Brands must get specific written authorization from users before sending them commercial materials, or they face penalties or legal action. It’s also great practice to acquire permission before delivering push alerts (which iPhones do), but Android devices don’t need it.
- Sending time-critical information
- Promos and discount codes should be shared.
- Giving order tracking information
- Reminding people about appointments and bills
- Providing technical assistance
- Obtaining user feedback
- Assisting consumers in completing the next step in a set of activities, such as clicking a link to finish their online check-in
- Push Notification Use Cases
- Real-time order updates, similar to meal delivery services
- Reduce abandoned carts by urging consumers to return and finish their purchase
- Distributing corporate news updates that correspond to the user’s content choices
- Notifying users of forthcoming events
- Promoting newly released information, such as a blog article or a free guidebook
- Adding value, such as recommending things a consumer may be interested in based on previously seen items
- Service updates or consumer notifications, such as weather information and outage information, are sent.
- Sending out discounts or one-time deals
The preceding benefits, drawbacks, and use cases should help you understand how to utilize SMS notifications vs push notifications and determine which one is ideal for your needs.