SEO plays a vital role in gaining traffic to a website, without which it would be extremely hard even impossible for a website to rank high on organic Google searches. In today’s economy, every business needs an online presence to gain rapid growth and reach the target audience. Moreover, SEO is not just about having your website on top of search engines; it’s a process that requires hard work and continuous improvement to maintain your ranking. In addition to this, it takes years or even decades to attain the top spot on Google rankings, which makes it the foundation of any business.
In the case of SaaS businesses, search engine optimization is an important task, as they deal with online applications. People are more likely to find the right web-based software through organic searches, rather than other sources. Hence, it is essential for SaaS companies to have a strong SEO strategy, so they can attract more visitors and maximize their customer base.
1. SEO for SaaS Companies
Since SaaS marketers deal with online applications, it becomes mandatory to have a strong SaaS SEO strategy. It is necessary for SaaS companies to focus on the following areas:
On-page factors:
In this case, you should create a separate website or landing page for your company’s product. The focus should be on providing detailed information about the business, as well as the products and services you offer. Your website needs to be user-friendly and give a good impression of your business in the minds of your visitors.
Off-page factors:
The next step is to build links related to your product. You should find out which keywords have the highest chance of conversion, so you can focus on creating content around these keywords. You can also use tools like Majestic, SEMrush, and Moz to find out the right keywords for your business.
In addition to this, link building is a process that requires time and effort from the marketer’s end. They need to look for websites with a good backlink profile related to their website’s niche. Once they have the list of potential sites that they can approach, they need to contact them and try to build a relationship.
Once you have gained their trust, it becomes easy for the marketer to ask the webmaster for link exchanges. However, this should be done on a mutual basis, where both parties gain something out of it. Otherwise, the person may choose to ignore your request.
2. Content Marketing for SaaS Companies
Another important area that you need to focus on is content marketing. This can be done by creating and promoting high-quality and original content about your business and the products or services that you offer. You can ask customers or prospects to contribute their reviews for your website, if necessary.
And can use various publishing platforms like WordPress, Hubspot, and others to create fresh content on a regular basis. You need to share the relevant content across your social media profiles, as this will help you gain more exposure. Furthermore, it is better if you hire bloggers who are experienced in writing about SaaS businesses. This way they will be able to post content that engages the audience and boosts your brand.
3. Tracking Your Progress
Hence, you cannot just sit back and relax after creating a website. You need to monitor its progress closely so you can understand which part of your strategy is working well for you. This enables you to allocate more time and resources towards the activities that are generating more results.
You can use web analytics tools like Google Analytics to get data related to your website’s traffic, bounce rates, demographics, and other parameters. With this information in hand, you can focus on improving the site’s content and SEO.
This process may take years or even months before it starts showing results. For instance, if you need to rank a website on the first page of Google, you need to create a presence via various means and promote content that will help Google understand its importance.
4. Promoting Your Website
As a SaaS marketer, you need to promote your website across various channels. You can do this by contacting bloggers, influencers, and websites related to your niche. Once they are aware of your services, it becomes easier for them to create content around it.
It is better if you approach people that have a large social following, as they are likely to have a positive impact on your business. You can send those free products or information about your services in exchange for reviews.
5. Free Trials
Once you are done with the website creation process, it is time to give potential customers access to free trials of your product. If they like it, they can become your paying customers.
It is better to come up with a one-week trial period, where users are allowed to test the services offered by you.
You need to show them how they can cancel their subscription if they want to do so within the trial period. If possible, ask them for feedback after this time frame expires.
6. Paid Trials
In addition to this, you can offer a paid trial of your SaaS products. This way, users can become paying customers right after signing up for a free trial.
If you have a low budget, you should stick to providing a one-week trial period, where potential customers get access to your services in exchange for a nominal fee.
This is a great way to promote your product, as most users are happy with the service provided and may not cancel their account after this time frame expires.
7. Providing Support
The SaaS market is saturated with numerous companies that offer similar services. Hence, it becomes important for you to stand out from the competition. One of the best ways to do this is by providing exceptional support for your customers.
You can use live chat or email as a medium to provide quick solutions through online interaction. In addition, you can come up with tutorials that will help users understand how different features work and why they should be interested in signing up for your services.
Remember that your customers are interested in making an informed decision. Hence, you need to explain the benefits of using your products or services.
8. Integration with Popular Tools
Most SaaS businesses provide integration services for popular tools used by professionals across different industries. This will help you acquire more customers as they will be able to connect their existing software with your products.
You need to come up with a list of such services that will help you increase conversions. You can consider using marketing automation tools like MailChimp, HubSpot, and Salesforce, which are considered to be the best in this domain.
9. Emails Marketing
Among various digital channels used for business promotion, emails are considered to be one of the best ways to promote SaaS products. The subscription list that you have created earlier should come into play here, as it can help you send promotional content related to your business or services on a regular basis.
This is an easy way to inform customers about new features and updates in their area of interest. Furthermore, it may motivate them to use your services or purchase products if they are interested.
10. Content Marketing
You need to create content related to the services offered by you on a regular basis. This can include webinars, blog posts, infographics, white papers, and case studies that will help potential customers understand what your company is about.
You need to publish content on platforms like LinkedIn, Facebook, Slideshare, and your blog. Creating infographics, videos, or white papers are great ways to promote products in the B2B market. Furthermore, you may consider using guest blogging as a method for promoting your SaaS business.
11. Link Building & PR
You need to make it easier for users to find your services by using content marketing methods. This will help you get more traffic to your website, which may result in an increase in conversions over time.
You also need to create backlinks, where some of the top pages link to your site. This can be done through guest blogging, link sharing, and social media marketing.
12. Analytical Data
You need to monitor the progress of your campaign on a regular basis and analyze all of the data related to it. This will help you create reports that can be used for future promotional content creation or planning new strategies.
These reports should contain information about your website traffic, social media engagement, open rates, and click-through rates. This will help you use the data to focus on one particular channel that is generating a lot of traffic for your business.
You can use Google Analytics or other software tools for this purpose.
13. Conversion Tracking
The last step in the process is tracking conversions. It helps you understand which channels are contributing towards increasing sales.
You can do this by using special tools like Google Analytics, which helps track conversions through goals. Also, you may consider using Facebook Pixel if you are looking to carry out the Facebook marketing process for your SaaS business.
Conclusion:
Converting leads into customers is a multi-step process. You need to understand the tactics mentioned above and use them effectively for increasing conversions in your SaaS business.
You should choose the right mix of marketing channels based on your industry and type of business. However, make sure that you do not invest money in all of these methods at once. Rather, focus on one method at a time and constantly review it to see how much profit it is generating for your company.
It is important to know that not all of the methods will work in the case of every business. You need to choose the right ones based on your requirements. This will help you acquire more customers over time. It may also help you boost business revenue quickly.
