Increasing website traffic has been a long-standing challenge for website owners. This is as a result of the new website designs being churned out on a daily basis. In addition, website owners have been enticed to have flashier sites that are filled with so many contents and images. However, website users don’t really pay attention to website content. Even though website users look at website content for a few seconds, website owners want to make sure that they will view the website content again and again by optimizing such website content.
One of the best ways to optimize website content is by making them search engine optimized (SEO) so that it can appear on top of web search results. This is similar to ensuring website contents are optimized for website users but website owners want the website contents to appear on top of web search results so that website traffic can be increased by website users who are looking for particular content.
Optimizing website content for SEO will make sure that website content contains keywords, known as “keyword phrases”, which website users are looking for in web search results.
SEO website content writing experts know optimization is very important because website owners want to make sure that the website content will be read by several website readers even after years since it was placed on the website. For example, companies place content on their website about product information, company profile, and other corporate information, and website owners want website users to view such website content even when they are searching for information about the products and company profile after several years.
SEO Tips to Optimized Content for Your Website:
In this digital age, content is king. You can’t simply have a website and expect your products or service to sell. People need information they can trust in order to make a purchase. It’s not just enough to have the product in stock, people want to know what it does and why they should buy it from you instead of another company.
In this article, we’re going to share with you some tips to optimize your content for better SEO and Web traffic. It’s a simple five-step process that you can use to get more readers for your web pages or blog posts.
1.) Choose the right keywords
There are a lot of tools out there where you can find suggestions on keywords to use. Our favorite is Google’s own tool. Just visit https://adwords.google.com/KeywordPlanner and input your website or blog’s URL in the Search for new keyword and ad group ideas box, then click Get Ideas:
Once you’ve got a bunch of keywords, it’s time to check which ones are the best for your website. Type them into Google and see if any of them show up on top of the search results:
If there aren’t any suggestions, then you can go back to the keyword tool and try other keywords or even related searches. Just make sure that they’re relevant enough to your website.
2.) Make your content readable and engaging
No one wants to read a wall of text when they can get the same information in short bites from another source. How many times have you clicked on a page because it had an interesting title or enticing description, but when you click on it, it’s just a huge paragraph telling you everything about the product?
Here are a few more tips on how to create easy-to-read content:
- Use bullet points or numbered lists.
- Don’t just write a huge paragraph explaining everything that needs to be said about your product.
- It’s overwhelming and makes people want to leave your page immediately.
- If you need to include so many things about your product, make them into sub-points or sub-sections.
- Use short paragraphs and lots of white space.
This will make your page less intimidating because everything is spaced out nicely. It makes it look like you care about using your time efficiently and not wasting the readers, too.
This will make your page less intimidating because everything is spaced out nicely. It makes it look like you care about using your time efficiently and not wasting the readers, too. Don’t forget your keywords. Make sure you didn’t miss a few of them when writing your page. You don’t have to stuff it in there, but make sure they fit naturally in what you’re writing about or how you’re listing things.
3.) Optimize your images
A lot of people neglect their website’s images because they think it’s not that important to the overall content. However, it still takes up space and could help you rank better if you optimize it.
To create great-looking thumbnails for your page, you can use websites like https://thumbalizr.com/. You can drag and drop your image or upload it directly. Once you’ve got the thumbnail created, you’ll see some buttons below where you can copy the HTML code to use on your website:
You can also use https://www.smushit.com/ysmush.it/, which does more than just optimize images. It compresses them as well, so you’ll get a smaller file size without sacrificing quality.
4.) Use targeted keywords wherever appropriate
Now that we’ve found the right keywords and optimized our images, let’s put them to use! Make sure to include your keywords in the following:
This is how search engines and social networks will pick up your website’s title. Use the target keywords you’ve found in step 1 and make them relevant to what your page is about.
This is how search engines and social networks will pick up your website’s title.
This should also include your keywords. For example, if you’re writing about the benefits of your product/service, make sure to use those as page URLs instead of numbers or random words.
Page Meta description
This should be less than 160 characters long, but it’ll tell searchers what your page is about and entice them to click on it. Don’t forget to use your keywords in this area!
This includes the H1, H2, H3, etc. tags. It’s best to include your target keyword once in each tag because search engines will pick up on it more often. Make sure the keywords you’re using are related to what you’re writing about.
5.) Get social!
Social media optimization (SMO) is a very important part of SEO because it helps with your page rankings. Creating social media accounts and sharing your content is very easy, so there is no excuse not to do it! You can make one for free at https://www.facebook.com/business/. Just click on the “Pages” tab in the left-hand menu and select “Create Page.” Once you’ve created your page, make an optimized cover photo and profile picture to put on it. For profiles, you can use the same image you used in your cover photo since Facebook doesn’t allow you to upload two separate photos without paying for a feature.
You can also create accounts with Twitter, Google+, LinkedIn, Pinterest, Tumblr, Instagram, YouTube, Vine, Snapchat, Reddit, and many more. If you’re creating a company page on Facebook, I recommend setting it up as an “Official Page” instead of just a regular page so that you get access to analytics information about your audience.
You should also use these social accounts to promote your content. You can make teaser posts before publishing your blog posts to generate some interest. Twitter is especially great at spreading your message because it’s easy for users to retweet things that catch their attention.