Medical website design: be careful. Your website can reveal a significant amount about your company. A beautiful medical website design can attract new patients and make a huge difference to your business and reputation.
It would help if you aimed to make your online presence organized, informative, and representative of your practice.
While some design tips are universal for all websites, there are best practices for a healthcare marketing agency.
In this article, we’ll cover tips so you can connect with more potential patients through your medical website.
Make sure the medical website is a mobile-friendly
In summary. To Creative’s statistics page, 80% of all web visitors used mobile devices when searching the internet in 2019.
Additionally, nearly half of mobile users surveyed indicated that they often take their business to competitors after a poor mobile experience with a local business.
So, in other words, mobile responsiveness is not something healthcare professionals should ignore.
Make your website interactive
If you are in the initial stages of designing a medical website, you should: May wonder, “Why do I need an interactive website for health?” The answer is straightforward: your competition does even if you do not have a website.
So, in a world where your patients can schedule appointments from the comfort of their couches, you must prioritize interactivity to match your competition.
Otherwise, you could lose business to a competitor with a more respectable and engaging design. In addition, 75% of consumers admit to judging a company’s credibility by its website design.
Share valuable content
Providing interesting and valuable content to your patient base can take your medical website design to the next level.
While this encourages existing patients to visit your site regularly, it inspires first-time visitors to click through to other content.
After all, if they find that their medical needs match their experience, they’re much more likely to make an appointment or get in touch to find out more.
Make navigation easier
An important part of an intuitive medical web design is its navigation structure. Visitors may become frustrated and take their business elsewhere if your website is difficult to navigate.
As we mentioned earlier, someone who is sick and seeking medical assistance doesn’t have time to fight a non-intuitive website.
Include engaging images
Images can take your medical website design from simple to engaging. In addition, content with compelling images consistently outperforms text-heavy pages regarding views and shares.
In short, posts that include images yield 650% higher engagement than text-only posts. This means that any site with visual content will perform better than one without it.
Identify your brand message.
When selecting a healthcare provider, patients have several options, so leave no room for interpretation in terms of your practice. Instead, your medical website should convey your services and define what sets your course apart from competitors.
Start by clarifying what kind of healthcare professional you are, what services you offer, and which patients you treat. People visiting your medical website are often busy, which means they may not have time to research very deeply, or they may give up quickly if the information they need is not available right away.
Then it would help if you took it one step further. Consider it an opportunity to tell your story and convey your values.
Improve the loading speed of the medical website
Another important component of medical website design is loading speed. For example, a 1-second delay can result in a 7% reduction in conversions.
Unfortunately for the healthcare agency, they are among the top 3 industries with the slowest upload speeds. So more room for improvement, according to a study conducted by Google.
Follow web accessibility guidelines
An accessible medical website design is pertinent to reaching more potential patients, especially if you serve people with disabilities.
Many of these recommendations require the assistance of a professional web developer. However, there are some steps your healthcare organization can take to improve accessibility.
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