The love for cosmetics is increasing frequently. People love to buy various kinds of cosmetics to make themselves look good. So, the market for cosmetic products is expanding. But due to the tough competition running in the market it is essential that you look for possibly amazing ideas to transform your custom cosmetic boxes into the most amazing on.
Just simply go through this blog post to know all those amazing ideas which can transform your brand.
Always Pay Attention Towards Your Audience
Yes, you read it correctly, don’t miss this point ever. Give a massive amount of attention to your customers which are your Audience. Whether, you are designing cosmetics for teenagers, young girls, or 40 plus women. Once you will segregate the products then it will be perfectly easy to decide the packaging for the related products.
There are various brands running in the market that have created their brand identity. Such as simple and classical as Bobbi brown, easily accessible is the wet and wild brand and the superbly luxurious and expensive is the Dior.
So, in order to make your brand famous, you have to design the packaging flawless with a certain brand identity.
After creating the brand identity just figure out where you will be placing and selling your products. Whether, only online, on the shelves, or both.
Thus, target the audience according to your brand plans.
Describe a Mood Board
It is a very useful exercise. With the help of creating the mood board, you can choose all the thematic artwork including the colors, images, and marketing promotion ideas.
So, with the help of any graphical software, create the outlook of your boxes aligning with the products you want to place within the cosmetic box packaging. This will help you to attain the maximum attention of the customers because your boxes will look unique and eye-catching as well.
This activity is the unique one, as you don’t have to decide afterwards the themes of the cosmetic packaging boxes. For instance, if you are designing the packaging of the mascaras then go for selecting silver and golden colors. These colors are really attractive and will enhance the image of your brand. Have you seen the “benefit cosmetics” products? Their packaging is remarkable. You can take inspiration from their mascaras.
Don’t skip the market trends. The market trends make you learn more and more. However, go for searching the sustainable materials. Nowadays, the design of sustainable boxes is attaining major hype. People are moving towards a sustainable future and in this regard, you have to make your brand sustainable and biotic friendly. And you can only achieve this title by having eco-friendly packaging.
Hand Drawn Artwork Never Gets Old
If you really want to offer some uniqueness to the clients then go for drawing the artwork from your hand with the help of a page or a pencil or you can do it through a pen tablet directly on illustrator or photoshop.
For instance, if you are offering Jasmine soap boxes then choose a sleeve-style packaging made up of cardstock. And make sure to design the sleeve of the box by hand-drawn graphical artwork it can be the floral artwork of the jasmine leaves in black color on white sleeve wrap. Hence, this artwork will look truly attractive and people will love to buy your boxes more.
Further, the addition of a tag attached with the string lace on the box will look classical. You can choose from neutral to pastel colors. Thus all depends on your choice.