- Social Media Will Become A Top Channel For Purchases In Addition To Discovery
- Voice Search Is Becoming The Preferred Search Method
- Leverage Marketing Funnels
- Video Content Is A Must Have
- Search Engine Optimization Is More Important Than Ever Before
1. Social Media Will Become A Top Channel For Purchases In Addition To Discovery
In 2022 so far we’ve seen social media platforms such as Facebook enhance buy twitter followers uk the steps a consumer goes through following the discovery of products on the platform.
It’s becoming more convenient than ever before for customers to make the transition from discovery to purchasing without needing to leave the social media platform they’re on.
This concept is referred to as social commerce.
Social commerce has seen a boom due to the growth of features that are added to social platforms , as well as the changes that took place in 2020.
For instance, Facebook launched Facebook shops for small to medium-sized companies to connect their stores online.
This is our article about Facebook shopping reviews if are interested in learning more about it.
Instagram launched Instagram Shopping which has helped simplify the buying process on the platform.
As you can see, it’s much easier than ever for an user to find the product they want to purchase and then buy it without needing to leave Instagram. Instagram app.
The bottom line is that social commerce continues to expand rapidly and is beginning to scale.
In actual fact the number of consumers who purchase from social commerce is projected to grow by 12.9 percent in 2022, after the market grew by 25.2 percent in 2020.
Be sure to include social commerce into your 2022 digital marketing plan to ensure that you don’t get in the midst of your competition.
2. Voice Search Is Becoming The Preferred Search Method
Voice search is now the most preferred method for searching.
This is why it must be considered when developing plans for marketing.
Although it was initially seen as a novelty feature in the year 2011 when Google first announced it, it’s now beginning to become more more well-known.
It is expected that it will be the preferred method of searching over written-out query types.
In reality nearly 27% of world’s internet users are already using the voice search function on their mobile devices.
Within the U.S alone, more than 40 percent of internet users which is about a third the U.S population, make use of voice search.
The forecast is for this to rise by another 9.7 percent by the end 2022.
If you are looking to be successful in 2022, it is essential to make use of voice search.
Consider phrases or questions that customers might be in search of when they are referring to your product or service that you provide.
Then, you can optimize your site so that it appears in these search results.
How do you accomplish this?
To begin, make sure your website is HTTPS. In other words your site should be safe.
In the second, you must ensure that the speed of your website is at its peak in order to ensure that your website is loading quickly.
If your website is too slowly, you will not be able to achieve the best results using voice search.
Thirdly, you need short quick, clear, and concise answers to the questions that people post on the internet.
When Internet users conduct an online search, they’re generally using more words to ensure that the results remain as relevant to the query as they can.
If the answers you provide are more than a paragraph long, you’ll not be as successful with voice search. However, you’ll be able to do it when your answer is just less than two sentences at the most.
Even though users use more search terms for, you should utilize fewer words in your responses.
This is in order to provide users who are conducting searches with answers to their queries.
3. Leverage Marketing Funnels
What is a funnel for marketing?
The marketing funnel a concept which helps you comprehend how to convert leads to customers.
If you can imagine the funnel, you’ll know that it’s broadest at its top. It decreases in size as you move towards the bottom . This is the thinnest part.
When it comes to a marketing funnel it is important to have awareness at the top of the list because the marketing strategies are created to bring in the most qualified leads feasible.
In the process, you will guide every potential customer throughout their buying process, each step of the funnel gets smaller until they eventually become converts.
The initial step in any funnel to market is to create awareness.
You can do this by using advertisements on social media and SEO, email marketing videos, and other advertisements on the internet.
When leads start coming in and start to move through your funnel, your advertising strategies will become more individualized until you make a sale.
Think about the concept of omnichannel marketing.
For a long time, businesses were able to buy advertisements and then keep an eye on the amount of sales they would be able to make.
In 2022, you will require an approach that is specific, as outlined with a funnel to achieve success.
It is important to think about factors such as your conversion rate as well as the life-time value of a client in order to create a successful marketing funnel.
It is essential to monitor everything starting from the first visitor to your website all the way to the point of conversion.
This will allow you to evaluate the efficiency of your marketing campaigns by analyzing the conversion rates across each step of the funnel.
If you don’t have a funnel for marketing in place and are looking to start one but aren’t sure how to start There are tools available that can assist you.
One of these instruments can be ClickFunnels that is an online application that can help you create high-converting marketing funnels.
4. Video Content Is A Must Have
Video content is the future of content. Many people are looking to interact with video.
In reality 7 out 10 users prefer to watch online videos instead of watching TV.
In 2022, online video will comprise over 82% of Internet traffic from consumers. This is more than 15 times what the figure in 2017.
Facebook has more than 8 billion views of video every day, and video-based promotions have become just as popular as photo ads on Facebook.
On LinkedIn videos, they receive 50% views as well. LinkedIn people are more than 20 times as likely share videos.
As we all are aware, YouTube remains the king of videos.
YouTube is second in visited website just behind Google.
More than one billion hours of video content are watched on YouTube every day. Over 1.9 billion users use YouTube which is around 1/3 of the internet!
The past was when video was an option you could use to gain an advantage over your competitors if you were employing it correctly.
Today, a video marketing strategy is an essential requirement to take on.
And, it’s going to continue to increase in popularity as a way of engaging your target audience.
5. Search Engine Optimization Is More Important Than Ever Before
Inbound marketing has become one of the top methods to increase the amount of focus you get from your intended viewers…
…the ninth and last change that we can expect in 2022 will be the significance of SEO.
SEO is now more vital than ever.
The brick-and-mortar stores are moving between offline and online locations, SEO is becoming more competitive than ever before.
You can simply use PPC ads to promote your company on search engines.
While PPC ads are an excellent option, they do not do well for the long-term sustainability of growth. This is the reason SEO is an absolute must.
In the end, SEO is organic traffic that is, it’s traffic that is free!
If you have a good plan and perseverance with a good strategy, you’ll be able progress up the SEO ranks faster than you’d believe.
As you are working on your SEO, you’ll be enhancing the experience of your users.
Making improvements to your website’s layout content, load speed and many more won’t just improve your SEO ranking, but also increase it…
…but it can dramatically enhance the user experience on your website.
Today, when visitors visit your site, they will know what they are looking for and need it quickly.
Therefore, you must offer the best user experience to boost the likelihood that they buy from you, and not one of your rivals.
In 2022 so far, SEO has driven an average conversion rate of 14% for organic site traffic.
This is a lot more than traditional outbound marketing techniques which average 1.6 percent.
In the end it is clear that consumers tend to buy in the sense that they feel like they have the upper hand.
Be Prepared With How Digital Marketing Will Change In 2022
We don’t have any information on the way digital marketing will evolve in 2022.
Use the strategies we’ve mentioned and you’ll be able to see continued success from your digital marketing strategies in 2022.
Similar to the previous suggestion You can also engage an agency that buy 500 twitter followers uk specializes in digital marketing to help you in your marketing efforts.
If you are, LYFE Marketing is definitely one of the best options available. Take a look at our services for digital marketing today!