Search engine optimization (SEO) is often one of the best ways to boost your organic traffic—the type of visitors you get from search engines such as Google, Yahoo!, and Bing. With SEO, you try to increase your rankings in search engine results pages, also known as SERPs, which give you free traffic every time someone searches a keyword relevant to your site or business. Here are five of the best ways to boost your organic traffic with SEO.
1) Choose an SEO Platform
Getting an SEO software is a great way to make it easier for people to find your site, but one of these tools doesn’t necessarily fit all. Think of choosing an SEO platform like buying a car—sure, you can just buy any ol’ thing and call it good, but you should really test drive a few options first. For example, Moz offers free and paid accounts, while Serpstat comes with free and advanced features. Here’s what you need to consider when searching for an SEO platform
2) Optimize Your Website
A variety of SEO best practices will help you optimize your website so search engines can easily find and index your content. The first thing you’ll want to do is make sure you have a clean, readable layout that allows users to navigate around with ease. And don’t forget about on-page SEO, as well—keywords (and variations thereof) should be sprinkled throughout your content wherever appropriate. You should also include social media widgets and plugins on every page so people can share your content on popular networks like Facebook, Twitter, and Google+.
3) Write Content That Engages
Content that engages your readers and boosts your search engine rankings is valuable. It’s interesting and relevant to them, and they will happily share it with their friends or colleagues. This works best if you have a specific target audience in mind when creating content (this could be based on location, demographic or interests). Then, tailor your content to appeal directly to that group of people so that they’ll not only read it but also be motivated enough by what you have written to pass it along. In other words: make your content worth talking about.
4) Get a Huge List of Competitors
The first and best way of increasing your organic traffic is to find out as many similar sites that you can. This is because: First of all, it lets you know what is working for them, and how they are succeeding and doing better than you. Second, knowing their content allows you a glimpse into what they may be searching for on search engines, so if they write about something that interests you in your niche and in which you would like to learn more about, or even incorporate into your business later on. You’ll be able to utilize that for your own benefit. The last reason I think getting a huge list of competitors’ sites is important is because it gives you an opportunity for potential networking with other businesses.
5) Get Listed in Google My Business
If you want more people to come in and visit your website, it’s important that Google knows what your business is called and where it is located. Google My Business helps you do just that. This free tool allows users to claim their business listings on Google Maps, which can be very helpful for businesses of all sizes. From there, you can customize your page with a photo, hours of operation, contact information and even allow people to make reservations. All told, Google My Business makes it easier for potential customers to find you online and encourages them to turn into actual customers in real life as well! It’s a win-win for everyone involved!